October Gen AI Masterclass | Made with AI: Labelling, Governance and Responsible Use.

​Made with AI: Labelling, Governance and Responsible Use

​Your team is probably already using AI to write copy, create images and support client work. Since August 2026, EU rules mean businesses need to be clear about when content is AI-generated. This isn’t just for large corporations. If even a handful of your people use AI for marketing or client work, it applies to you.

​This masterclass gives you a plain-English guide to what the rules mean in practice, and the simple steps to get your business on the right footing.

​What you’ll walk away with

• ​A clear picture of the EU AI Act labelling rules: what applies to AI-generated images, video and audio, and when written content needs labelling

• ​Why this matters for SMEs, not just global brands

• ​The difference between an AI policy and AI governance, and why you need both

• ​How to keep track of how AI is being used across your team, so you’re prepared if questions are ever asked

• ​Simple first steps to start labelling AI content

• ​An inside look at how a global listed company built a labelling policy its staff actually use, from an AI Governance Manager with a background as a solicitor and legal AI tech founder

• ​Live demos: a practical AI use case from the RDI Hub team, and an agency lead showing how to connect your entire workflow with AI

​Who it's for

​Business owners, managers and team leads at Irish SMEs who want practical, grounded guidance on using AI well.

​The Smart Regions AI Navigator programme is co-funded by the Government of Ireland and the European Union through the Southern, Eastern & Midland Regional Programme 2021-2027.

https://luma.com/hwh0ek2r